MyFitness

Latvian fitness market operator Atlētika will end its 12 years of operations and My Fitness will start its business at 3 locations in Riga: Imanta (Anniņmuižas bulvāris 40A), Zolitūde (Anniņmuižas iela 17) and Barona Centrs (Krišjāņa Barona iela 46). My Fitness has opened 2 large format clubs in Riga this summer and after adding these 3 locations, My Fitness will have a total of 11 clubs in Riga by December 2017.

 

“We are very pleased and excited to continue our developments and growth in Latvia. Long-term agreements with 3 previously operated Atlētika club locations in Riga have been signed recently. We want to improve My Fitness network coverage and the overall service offering to our members. Our ambition is to open at least 5 new clubs in Riga during next 2 years. Our dedicated team works very hard to improve the standards, to bring in the latest trends, to promote fitness and motivate more people to live healthy lifestyle. We hope that the use of fitness clubs will continue to grow, but it will happen only if new quality and professionally operated clubs are available,” Erkki Torn, Chairman of the Management Board of My Fitness, explains.

“As My Fitness will be located in new populated areas of Riga, our club members will have more workout options available. During November we will initiate the rebranding and will start the improvement activities in the clubs. From 1 December all 3 clubs will start to operate under the brand of My Fitness. We will increase the group trainings schedule with new group class concepts, replace sports equipment and introduce new products. We hope that our members will appreciate the upcoming changes. Also, we have a special offer for those who will join the 3 new clubs during the November,” tells Head of My Fitness Latvia Ēriks Nadziņš.

“The market is changing and consolidating. My Fitness is the market leader in Baltic region, therefore I believe it is a natural step that My Fitness will take over the premises and will continue to invest in the clubs in the long-term.” Atlētika director Valerijs Komarovs comments.

My Fitness started operating in 2008. It has a total of 29 fitness clubs: 18 in Estonia and 11 in Latvia. It is more than 40,000 members visit the clubs more than 2.5 million times a year. My Fitness has well-equipped gyms and offers a wide variety of group training classes, personal trainings and consultations. Some clubs also have swimming pools and small spa areas. The consolidated sales of My Fitness JSC amounted to 14 million euros in 2016 and the forecast for 2017 is more than 18 million euros. My Fitness has more than 500 dedicated employees.

 

 

 

 

 

For additional information please contact MyFitness Ofiss myfitness@myfitness.lv.

 

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